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Clear View Scanning

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Mission:

To develop a modern and informative website for Clear View Scanning, a leading concrete scanning company, that showcases their specialized services, advanced technology, and commitment to safety.

What I did:

Industry Research:
I conducted in-depth research on the concrete scanning industry to understand the target audience, common challenges, and best practices for website design in this niche.
Client Collaboration:
I worked closely with the Clear View Scanning team to understand their specific needs, goals, and brand identity. We collaborated to define the website‘s key features, content strategy, and desired user experience.
Information Architecture:
I developed a clear and user-friendly information architecture to organize the website‘s content, ensuring easy navigation for visitors seeking information about concrete scanning services, applications, and safety protocols.
Design & Prototyping:
I created wireframes and mockups to explore different design concepts and user flows. I then developed high-fidelity prototypes to refine the design and ensure a seamless user experience.
Front-end Development:
I built the website using HTML, CSS, and JavaScript, focusing on accessibility, performance, and a responsive design that adapts to various screen sizes and devices. I incorporated high-quality visuals and clear calls to action to engage visitors and encourage conversions.
Content Management System:
I implemented a user-friendly content management system (CMS) that empowers the Clear View Scanning team to easily update website content, add new service information, and manage project galleries.
Search Engine Optimization (SEO):
I optimized the website for search engines by conducting keyword research, optimizing content, and implementing technical SEO best practices. This included optimizing page titles, meta descriptions, image alt text, and site speed to improve the website‘s visibility in search results for relevant keywords.
Launch:
I conducted thorough testing to ensure cross-browser compatibility, responsiveness, and optimal performance. I then launched the website and provided training and ongoing support to the Clear View Scanning team.

Challenges:

Explaining complex technical concepts:
Concrete scanning involves specialized technology and processes that may not be familiar to the average website visitor. I used clear and concise language, informative visuals, and diagrams to explain these concepts in an accessible way.
Showcasing the company’s expertise:
It was important to highlight Clear View Scanning‘s experience and qualifications in the concrete scanning industry. I incorporated case studies, testimonials, and certifications to build trust and credibility with potential clients.
Balancing visual appeal with functionality:
The website needed to be visually engaging while also providing easy access to critical information about services and safety. I carefully balanced aesthetics with usability to create a website that is both informative and visually appealing.